It's been a while since we last discussed Ubisoft, hasn't it? Next Thursday marks the release of Assassin's Creed Shadows, a game that could very well shape the future of the entire corporation. Ubisoft's official channel recently released a new video dedicated to the game, which you might mistake for a launch trailer. However, it's labeled as a TV commercial, sparking some curiosity.
The video itself isn't the issue—it's smooth, cinematic, and visually impressive. The concern lies in Ubisoft's strategy of pushing the game through traditional media. Uploading a TV ad to their YouTube channel might seem unconventional, and while this might be seen as nitpicking, it doesn't exactly instill confidence in the upcoming release.
Speculation aside, the video effectively highlights the distinct gameplay and combat styles of the two main protagonists. The depiction of Japan is stunning, but it's important to remember that you can't fully judge a game based on a one-minute cinematic. We'll have to wait until the release to see the full picture.