HoYoverse's mobile hit, Zenless Zone Zero, continues its impressive market performance. The recent version 1.4 update, titled "And the Starfall Came," propelled the game to a record-breaking $8.6 million in daily mobile player spending, surpassing even its launch day revenue in July 2024.
AppMagic data reveals Zenless Zone Zero's mobile revenue has already exceeded $265 million. Update 1.4's success is attributed to the introduction of new characters, Hoshimi Miyabi and Asaba Harumasa (the latter offered free to all players), along with enhanced gameplay mechanics, new environments, and game modes, all stimulating increased player spending.
The Hoshimi Miyabi character banner played a significant role in driving this record revenue. Furthermore, the update's impact on player engagement was unusually sustained. Unlike typical post-update spending drops after a week, Zenless Zone Zero maintained daily revenue above $1 million for over 11 consecutive days, and even exceeded $500,000 per day after two weeks.
While undeniably successful, Zenless Zone Zero's revenue still lags behind HoYoverse's flagship titles, Genshin Impact and Honkai: Star Rail.
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